X

By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Sign up for your Copywiter Pro Advent Calendar

A great Copywriting tip to your inbox every day of December!
Write like a true pro.
Sign up here.

Advent Calendar Copywriting Tip #1

Date: 
Friday, December 1, 2017

Cut, cut and cut again

When you write copy, be utterly ruthless.
Check all of the words and ask yourself the question –
“Am I absolutely sure they all ultimately need to be included?”
Your writing should always comprise the actual basic fundamentals.
The end result will be completely concise copy that
engages really effectively with your clients.
52 words

To put it another way –

When you write, be ruthless.
Check the words and ask yourself –
“Am I sure they all need to be included?”
Your writing should comprise the fundamentals.
The result will be concise copy that
engages effectively with your clients.
38 words

Got the idea?
Of course you have.

And tomorrow’s Advent Calendar copywriting tip?
Slow, slow, quick, quick, slow -
What the Foxtrot has to teach us about good writing.

To have these tips sent straight to your inbox
every day until Christmas Day, sign up here.

Add new comment

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

WEBDESIGN BY 1PCS
Free Web Copy Rewrite