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Be bloody, bold and resolute!

Sunday, November 19, 2017

Sometimes when we write, we’re inclined to be a little timid -

For example,

1. If you’d like to place an order, fill in this form.
2. We can deliver your consignment the following day.

3. If you’d like to know more, please do not hesitate to get in touch.

Aren’t these just too polite, almost deferential?

Let’s be confident.  After all, confidence is an attractive quality and we all want our goods or services to be attractive, don’t we?

So - ditch the ‘if’.  Don’t entertain the possibility that your reader might not want to respond positively.
Can the ‘can’.
Don’t talk about what can happen.
Talk about what will happen.

Don’t these three alternatives sound so much better?
Aren’t they much more likely to give you the response you want?

1. To place an order, fill in this form.
2. We’ll deliver your consignment the following day.

3. Want to know more?  Get in touch today.

When were you last bloody or bold or resolute - or even all three?
Tell me below.

Till the next time.

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