Apparently I'm awesome.
No - really. I must be.
Well, at least that's what some clever marketing whizzo thinks.
I've rarely felt so insulted.
I signed up for a trial version of a Keyword Search Tool, only to be greeted with a newsletter beginning 'Hi. You're awesome.'
Am I the only one to find such presumptiousness a toe-curling turn-off?
I suspect not.
The lesson is, of course, if you want to engage with a new client - be straightforward. Be genuine. Be authentic.
Try, 'Hi. We're so pleased you've chosen a trial version of our ...'
I'd have been truly impressed if this morning's email had opened with,
'Hi! You're a middle-aged, insecure, neurotic, workaholic, crusty old curmudgeon.'
I'd have signed up for life.
What about you?
Are you awesome?