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Words - the heavy lifters of the marketing sector

Thursday, September 28, 2017

Why is copywriting the Cinderella of marketing? For too many businesses, good copy is just an afterthought.

A business owner wants a new website, he gets excited about dazzling design, gorgeous graphics, fantastic functionality.

But, he hardly gives a thought to the copy - those boring little squiggly things called words.
Of course, web design matters but the design is merely the canvas for the copy.

It’s the words that do the business.
Clear words get the message across. Concise words avoid confusion. Compelling words promote action. Words make the offer. Words seal the deal. Words - make - stuff - happen.


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