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Copywriting Tip #13

Make your sentences pack a punch.
Don’t write -
“Give us a call to find out more”
Swap it round -
“To find out more, give us a call”

 

Business Letters

Don't put the cart before the horse

Make your sentences pack a punch

What do you make of these sentences?

"Start using our great new CRM system to improve your efficiency."

"Call us today to find out more."

"The directors are facing some tough decisions, if they want to sort out this mess."

Notice anything odd about them?
 

This time it's personal

northampton copywriter

Use empathy to engage your readers

Remember those heady days when mail merge was first available for PC users?
You do?  I’m not sure I believe you.  No matter.  If you truly are that old, you’ll recall the excitement -

"Great!  Now we can write like this …

 

If? If? What do you mean IF?!?

northampton content for websites

Writing a great Call-to-Action

At the end of an ad, how often do you read this?

“If you’d like to order, please call us on ...”
“If you want to find out more, then reply today …”
“If you’re looking for a great way to earn money from home, then get in touch …”

These are all examples of what those marketing folk label a Call To Action (CTA).
 

Do I have to repeat myself repeat myself repeat myself?

northampton content copywriting

Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician.

One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education”.

His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair.
 

Did King Lear get it right?

northampton copywriter

Shakespeare's half-demented, disillusioned King Lear, once intoned threateningly, "Nothing will come from nothing!".  Was he right?

I guess he probably wasn't referring to the art of effective business writing.  But if, by chance, he was, then he was surely way off the mark.

Because, in all kinds of business writing, plenty will definitely come from nothing.

 

5 mistakes lawyers make

5 mistakes lawyers make when

writing client or marketing copy

 

 

1. An impression of arrogance
2. Excessively formal use of language
3. Not enough thought about the reader and her/his concerns
4. Too many long words and sentences
5. Not enough spaces and sub-headlines

Size Matters ...

... but not always in the way you might expect

Welcome to tip No. 2  from your Friendly Copywriter...

WHEN IN ROME, DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

Was it Winnie The Pooh who once said -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'"

Imagine the scene -
You’re writing a Sales Letter, promoting your latest widget. So – what’s the most important thing?
'Being professional?'
Well that's arguable ...
but tell us what you mean by 'professional'.

Proofreading Perfection - just a pipe-dream?

proofreading northampton proofreader

Welcome to tip No. 1  from your Friendly Copywriter.

Read on or, if you prefer,
click here for the video version.

Proofreading.

Don't you just hate it?
the art of the impossible.
18 months ago, I produced our very first Copywriter Pro leaflet.  The design was great Thank you Mark Coster from Pixooma.  The print quality was the best (fine work, The Braunston Family from Braunston Print).
OK - enough plugs for these wonderful people.

Punctuation - does it really matter?

When it comes to getting your message across, does punctuation really matter?

Well, some, like the much maligned semi-colon, perhaps we can live without.

But there are others, like the cute little comma, whose absence could have disastrous results.

 

 

Mind the Gap

writing great content

Gaps matter - they really do.

Admit it.  When you write something, more than anything you want to keep your reader engaged.

Whether you're writing a 1,000 treatise or a note to the milkman, your aim is the same - to keep the reader with you - to the bitter end.

Pages

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

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Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

Great offer for Start Ups. Click here to read about our 3-in-1 pack for Start-Up businesses – for less than £400
 

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