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Copywriting Tip #13

Make your sentences pack a punch.
Don’t write -
“Give us a call to find out more”
Swap it round -
“To find out more, give us a call”

 

Catalogues

If? If? What do you mean IF?!?

northampton content for websites

Writing a great Call-to-Action

At the end of an ad, how often do you read this?

“If you’d like to order, please call us on ...”
“If you want to find out more, then reply today …”
“If you’re looking for a great way to earn money from home, then get in touch …”

These are all examples of what those marketing folk label a Call To Action (CTA).
 

Bite that bullet!

northampton content writer copywriting

What’s so special about bullet points?

✓ They’re great
✓ They look cool
✓ Admit it - you love ‘em
✓ Use them … and your readers will love you too

 

Do I have to repeat myself repeat myself repeat myself?

northampton content copywriting

Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician.

One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education”.

His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair.
 

5 mistakes lawyers make

5 mistakes lawyers make when

writing client or marketing copy

 

 

1. An impression of arrogance
2. Excessively formal use of language
3. Not enough thought about the reader and her/his concerns
4. Too many long words and sentences
5. Not enough spaces and sub-headlines

Size Matters ...

... but not always in the way you might expect

Welcome to tip No. 2  from your Friendly Copywriter...

WHEN IN ROME, DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

Was it Winnie The Pooh who once said -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'"

Imagine the scene -
You’re writing a Sales Letter, promoting your latest widget. So – what’s the most important thing?
'Being professional?'
Well that's arguable ...
but tell us what you mean by 'professional'.

Proofreading Perfection - just a pipe-dream?

proofreading northampton proofreader

Welcome to tip No. 1  from your Friendly Copywriter.

Read on or, if you prefer,
click here for the video version.

Proofreading.

Don't you just hate it?
the art of the impossible.
18 months ago, I produced our very first Copywriter Pro leaflet.  The design was great Thank you Mark Coster from Pixooma.  The print quality was the best (fine work, The Braunston Family from Braunston Print).
OK - enough plugs for these wonderful people.

Punctuation - does it really matter?

When it comes to getting your message across, does punctuation really matter?

Well, some, like the much maligned semi-colon, perhaps we can live without.

But there are others, like the cute little comma, whose absence could have disastrous results.

 

 

Mind the Gap

writing great content

Gaps matter - they really do.

Admit it.  When you write something, more than anything you want to keep your reader engaged.

Whether you're writing a 1,000 treatise or a note to the milkman, your aim is the same - to keep the reader with you - to the bitter end.

DID ARTHUR DALEY HAVE A POINT?

FINDING THE RIGHT WORDS NORTHAMPTON COPYWRITER

The actor George Cole died this week.  His most famous character was Arthur Daley - a loveably hopeless, dodgy wheeler-dealer.  Daley's first principle of business went like this -

"Make contact with your customer.  Understand their needs.  Then flog them something they could well do without!"

What's that, I hear you say?  He was describing the noble craft of the copywriter?!?  Now, we're not having that.  I'll defend the integrity of my trade till my ink runs dry.  But Arthur has touched on a key difficulty for we copywriters - how to persuade potential clients of the value of our services. 

WHEN IN ROME ...

... DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

You’re writing a Sales Letter, promoting your latest filing system. So – what’s the most important thing?

'Be professional?'

Well yeeeees …. But what do you mean by ‘professional’?

'Make sure I use proper business-like words. Like this –'

 

Dear Mr. Jones

Pages

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Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

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