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English Grammar

Advent Calendar Copywriting Tip #9

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“Obey all the rules and you miss all the fun”

Aaah ... the words of my favourite pin-up.
Katherine Hepburn was surely referring to, what else but, the rules of grammar?

I'm the grammar snob about whom your mother warned you

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Her's a great video - http://bit.ly/1MHkkCa
At Copywriter Pro, we agree with every word that Mona Chalabi says.
Yes- we love grammar, it's true.  We've spent half a lifetime studying it, enjoying it, arguing about it and hopefully, putting it to good and commercially effective use.
But does this make us grammar snobs?
 

Punctuation - does it really matter?

When it comes to getting your message across, does punctuation really matter?

Well, some, like the much maligned semi-colon, perhaps we can live without.

But there are others, like the cute little comma, whose absence could have disastrous results.

 

 

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