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Copywriting Tip #13

Make your sentences pack a punch.
Don’t write -
“Give us a call to find out more”
Swap it round -
“To find out more, give us a call”

 

Newsletters

Newsletters. How often? Maybe Ted could teach us a thing or two

newsletter frequency

Meet Ted.  (Forgive the photo.  He was recovering from a heavy night)
He's my grandson and he loves bubbles.
Who doesn't?
Take one of those little cylinders of soap and blow bubbles through the little plastic hoop - he’ll mercilesly chase each one down.
He’ll blow them, kick them, stamp on them, splat them between his pudgy little hands.
All with a big laughing grin spread across his lovely face.

Don't put the cart before the horse

Make your sentences pack a punch

What do you make of these sentences?

"Start using our great new CRM system to improve your efficiency."

"Call us today to find out more."

"The directors are facing some tough decisions, if they want to sort out this mess."

Notice anything odd about them?
 

Avoid cliches like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

First off, clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about clichés more than anything else is that they’re a symptom of my other pet hate - laziness.

 

This time it's personal

northampton copywriter

Use empathy to engage your readers

Remember those heady days when mail merge was first available for PC users?
You do?  I’m not sure I believe you.  No matter.  If you truly are that old, you’ll recall the excitement -

"Great!  Now we can write like this …

 

Is Usain Bolt really the King of pace?

writing tips northampton

He certainly knows a bit about going flat out, but when we're writing, isn’t pace more subtle than that?

You’ll have noticed that I’m always banging on about the virtues of keeping things short.  Short words, short paragraphs, short sentences … but hang on a minute.  Does this always have to be the case?  Look what happens if your sentences become unrelentingly punchy.
 

Keeping it simple

northampton business writer

“Look – I’m a technician.  I haven’t a clue about words.  It’s your job is to come up with all the flowery language.”

These were the words of Bob, my lovely new client.

Once I’d stopped chuckling, I had to let Bob down gently and remind him, that of the many services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one.

 

Did King Lear get it right?

northampton copywriter

Shakespeare's half-demented, disillusioned King Lear, once intoned threateningly, "Nothing will come from nothing!".  Was he right?

I guess he probably wasn't referring to the art of effective business writing.  But if, by chance, he was, then he was surely way off the mark.

Because, in all kinds of business writing, plenty will definitely come from nothing.

 

DON'T WRITE - SPEAK!

write newsletters northampton

Let me tell you about Sean.
He's a landscape gardener, local to Northampton.

I first met him a while back at a Networking Breakfast.
He immediately struck me as a nice chap, attentive and courteous in every way.

He even had the good grace to listen to my unfunny anecdotes.
Sean dutifully introduced me to the other members of the group, making sure I wasn’t last in the queue for breakfast.
 

Size Matters ...

... but not always in the way you might expect

Welcome to tip No. 2  from your Friendly Copywriter...

WHEN IN ROME, DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

Was it Winnie The Pooh who once said -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'"

Imagine the scene -
You’re writing a Sales Letter, promoting your latest widget. So – what’s the most important thing?
'Being professional?'
Well that's arguable ...
but tell us what you mean by 'professional'.

Proofreading Perfection - just a pipe-dream?

proofreading northampton proofreader

Welcome to tip No. 1  from your Friendly Copywriter.

Read on or, if you prefer,
click here for the video version.

Proofreading.

Don't you just hate it?
the art of the impossible.
18 months ago, I produced our very first Copywriter Pro leaflet.  The design was great Thank you Mark Coster from Pixooma.  The print quality was the best (fine work, The Braunston Family from Braunston Print).
OK - enough plugs for these wonderful people.

Pages

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

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