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3 little words ...

northampton freelance copywriter

... to make your readers 'feel'

Maya Angelou.  Wasn’t she great?  Poet, singer, civil rights activist.  And of course, a great copywriter - although that might not be a word she'd have chosen!  She once wrote - and I love this -

“I’ve learned that -
People will forget what you said.
people will forget what you did,
but people will never forget how you made them feel.”

Let's not get over-excited

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Exciting?  Really?

I saw this sign just the other day at a Motorway Service station near Birmingham.
When were you last in a fast-food queue, almost losing control with excitement, thinking, 'OMG!  This is so exciting!'?

Hmmm ... I don't know about you, but for me, it's been a while.

Targeting your reader

Who’s it to?

This time of year, every other Saturday afternoon, I cut a sad and
lonely figure.  You’ll see me spending the best part of two hours sitting
in the cold and wet.
The purpose?
To indulge a childhood habit of proffering my support to the somewhat less-than-mighty Northampton Town (aka The Cobblers) football team,
as they labour to avoid yet another morale-sapping defeat.

Cliches - avoid them like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

Clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about them more than anything else is that cliches are a symptom of another pet hate - laziness.

Space - your silent angel

freelance northampton copywriter

Admit it.  When you write, more than anything, you want to keep your reader engaged.

Think back to the last time you wrote a 1,000 page research paper.  Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.

Size matters ...

... but not always in the way you might expect


And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"

So how does word length make a difference in our business English?

Why good copy really does matter

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Copywriting - the Cinderella of marketing?

Words.  Remember them?  Those funny squiggly things, scrawled across a page.
Do you know what?  They matter.  You’d think this was self-evident.
But it’s strange (and deeply, desperately disappointing to professional copywriters) how often words go unappreciated.

For too many business owners (not you of course!), good copy is just an afterthought.

It's not about you - it's about your audience

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My daughter, Hannah, would make a great copywriter.  What do you mean, “How do I know?”?  It’s in her genes!
But no - it’ true.  She has all the right instincts.
And this is how I know ...

"Be yourself ...

northampton seo copywriter

... everyone else is already taken"

Wise words from Oscar Wilde - who doubtlessly was musing on the intricate art of composing commercially engaging web copy.
The estimable Mr. Wilde's words probably represent the single most important piece of advice you should take away from this series of copywriting tips ...

Keep it personal.


Proofreeding - 4 techniques

freelance copywriter northampton

Do what I say - not what I do

Did you read Saturday’s tip no. 9?  The one featuring Katherine Hepburn?
Judging by the number of emails I received, gleefully pointing out
my clumsy proofreading error,  it seems that most of you did.
So - I hang my head in shame.
What better way to make amends than to change today’s planned
email topic and substitute it for the vexed subject of - proofreading


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If your words are online, we'll write them.

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