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Advent Calendar Copywriting Tip #10

northampton seo copywriter

Bashful isn't beautiful.
Be bold!

Yesterday, a newsletter I hadn’t seen before nervously
poked its head into my inbox.
The subject was of no interest, but the writing style was.
What mood did it convey?
This image gives you a pretty good idea.
And do you know why it came across as so meek - like a begging letter?
The word ‘please’ appeared 5 times.

If? If? What do you mean IF?!?

northampton content for websites

Writing a great Call-to-Action

At the end of an ad, how often do you read this?

“If you’d like to order, please call us on ...”
“If you want to find out more, then reply today …”
“If you’re looking for a great way to earn money from home, then get in touch …”

These are all examples of what those marketing folk label a Call To Action (CTA).
 

WHEN IN ROME ...

... DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

You’re writing a Sales Letter, promoting your latest filing system. So – what’s the most important thing?

'Be professional?'

Well yeeeees …. But what do you mean by ‘professional’?

'Make sure I use proper business-like words. Like this –'

 

Dear Mr. Jones

COMPULSORY CLOSE VARIANT MATCHING – COMING TO YOUR GOOGLE ADWORDS ACCOUNT SOON

NORTHAMPTON copywriter google adword pay per click

Those familiar with handling Google Adwords will be aware that, since 2012, Close Variant Matching has been the default setting.

What’s Close Variant Matching?
It’s when you choose a search term for your Adwords campaign.  With CVM, Google spots spelling mistakes in visitors’ searches, so your site will still be found.

WHO'S BRINGING HOME THE BACON

A Beginner's Guide to Google Analytics

How much time do you spend on your various online marketing efforts?

Go on – be honest.

If you’re like me, you’ll tend to devote your energies to where you get the biggest buzz. It’s only natural. As a child at mealtimes, given half a chance, I’d polish off dessert before giving the main course a second glance. But wouldn’t you like to know which of your efforts is really bringing home the bacon?
 

 

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