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Copywriting Tip #13

Make your sentences pack a punch.
Don’t write -
“Give us a call to find out more”
Swap it round -
“To find out more, give us a call”

 

Quotes

ANNOY THE KIDS WITH A GREAT QUOTE

QUOTES FROM THE NORTHAMPTON COPYWRITER

One of life’s most satisfying pastimes is that of driving one’s kids bonkers –
there’s no better way to achieve this than to rain pearls of wisdom down on them.

I’ve always been one to encourage mine to get up off their backsides and try something different – something that will challenge them.
They hate it!
I used to use the following infuriating little saying –

You’ll never grow inside the comfort zone

But here’s an even better one – far more graphic and far more more effective –

A GREAT BRAND ENDORSEMENT

I’m not sure that this is ‘proper’ blog material, but I just has to throw it in. We’re currently working on web copy for Wheelers Luxury Gifts. This company boasts a portfolio of over 25 of the world’s most aspirational gift brands. One of them happens to be Bollinger Champagne. Our research led to the following quote from erstwhile Company Chairman, Lilly Bollinger -

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