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Search Engine Optimisation

Advent Calendar Copywriting Tip #17

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Admit it.  When you write, more than anything, you want to keep your reader engaged.

Think back to the last time you wrote a 1,000 page research paper.  Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.

Advent Calendar Copywriting Tip #8

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Don't write - speak!

Let me tell you about Sean.
He's a landscape gardener, local to Northampton.

I first met him a while back at a Networking Breakfast.
He immediately struck me as a nice chap, attentive and courteous in every way.

He even had the good grace to listen to my unfunny anecdotes.
Sean dutifully introduced me to the other members of the group, making sure I wasn’t last in the queue for breakfast.

Advent Calendar Copywriting Tip #6

SEO.  What’s the big deal?

The term SEO was first coined by one Jason Gambert, back in 1995.
He describes SEO as a process.
The process of engineering a website so that it appears as high as
possible in the search engines,
for specific key words or phrases.
Success with SEO means more website visitors.
Something we all want.


Advent Calendar Copywriting Tip #5

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What’s so great about bullet points?

✓ They’re wonderful
✓ They look cool
✓ Go on - admit it - you love ‘em
✓ Use them wisely and well … and your readers will love you too

The two main aims of a bullet point are to

(i)  make your words easier to read
(ii) allow you to highlight important points


A Beginner's Guide to Google Analytics

How much time do you spend on your various online marketing efforts?

Go on – be honest.

If you’re like me, you’ll tend to devote your energies to where you get the biggest buzz. It’s only natural. As a child at mealtimes, given half a chance, I’d polish off dessert before giving the main course a second glance. But wouldn’t you like to know which of your efforts is really bringing home the bacon?



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It gives me no pleasure to confess that I failed my Chemistry O Level.  Yes, I know – no need to rub it in – I’m old enough to remember O Levels.  I vaguely recall being useless at valences – never understood them.  But I do have a recollection of my Periodic Table.  That list of chemical elements, represented by a letter or two. By the way – why did the letters often bear no apparent relation to the chemical itself, as in Na for Sodium? The table looks something like this image on the left.

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