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Copywriting Tip #13

Make your sentences pack a punch.
Don’t write -
“Give us a call to find out more”
Swap it round -
“To find out more, give us a call”

 

Social Media

Avoid cliches like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

First off, clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about clichés more than anything else is that they’re a symptom of my other pet hate - laziness.

 

Do I have to repeat myself repeat myself repeat myself?

northampton content copywriting

Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician.

One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education”.

His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair.
 

DON'T WRITE - SPEAK!

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Let me tell you about Sean.
He's a landscape gardener, local to Northampton.

I first met him a while back at a Networking Breakfast.
He immediately struck me as a nice chap, attentive and courteous in every way.

He even had the good grace to listen to my unfunny anecdotes.
Sean dutifully introduced me to the other members of the group, making sure I wasn’t last in the queue for breakfast.
 

Proofreading Perfection - just a pipe-dream?

proofreading northampton proofreader

Welcome to tip No. 1  from your Friendly Copywriter.

Read on or, if you prefer,
click here for the video version.

Proofreading.

Don't you just hate it?
the art of the impossible.
18 months ago, I produced our very first Copywriter Pro leaflet.  The design was great Thank you Mark Coster from Pixooma.  The print quality was the best (fine work, The Braunston Family from Braunston Print).
OK - enough plugs for these wonderful people.

DID ARTHUR DALEY HAVE A POINT?

FINDING THE RIGHT WORDS NORTHAMPTON COPYWRITER

The actor George Cole died this week.  His most famous character was Arthur Daley - a loveably hopeless, dodgy wheeler-dealer.  Daley's first principle of business went like this -

"Make contact with your customer.  Understand their needs.  Then flog them something they could well do without!"

What's that, I hear you say?  He was describing the noble craft of the copywriter?!?  Now, we're not having that.  I'll defend the integrity of my trade till my ink runs dry.  But Arthur has touched on a key difficulty for we copywriters - how to persuade potential clients of the value of our services. 

WHEN IN ROME ...

... DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

You’re writing a Sales Letter, promoting your latest filing system. So – what’s the most important thing?

'Be professional?'

Well yeeeees …. But what do you mean by ‘professional’?

'Make sure I use proper business-like words. Like this –'

 

Dear Mr. Jones

WHO'S BRINGING HOME THE BACON

A Beginner's Guide to Google Analytics

How much time do you spend on your various online marketing efforts?

Go on – be honest.

If you’re like me, you’ll tend to devote your energies to where you get the biggest buzz. It’s only natural. As a child at mealtimes, given half a chance, I’d polish off dessert before giving the main course a second glance. But wouldn’t you like to know which of your efforts is really bringing home the bacon?
 

 

HURRAH FOR THE SMILEY!

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I am pompous and self-important – well, that’s what my wife says.
The trouble is, I fear she might be right; at least when it comes to our beloved English language.
I confess. My stomach churns when I’m subjected to another charmless change imposed upon my sweet, loveable, yet so vulnerable English language.  Whether it’s the cruel demise of ‘fewer’ or ‘uninterested’, or the heartless substitution of ‘I’m good’ for ‘I’m very well thank you’, my response is the same. I become a grumpy old curmudgeon.

 

Could This Be The Worst LinkedIn Profile Ever?

LINKEDIN PROFILES – DO THEY MATTER?

You Bet They Do! And we’re Running a Competition to Prove the Point The Prize? We’ll re-write your LinkedIn Profile Summary. Normally, the charge for this would be up to £40. Win our competiton and we’ll do it for FREE! To find out more, read on …

It’s amazing how many people in business think LinkedIn is just an online CV. Well, it’s so much more than that. LinkedIn is excellent – no it’s more than that – it’s essential for

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Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

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