X

By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Sign up for your Copywiter Pro Advent Calendar

A great Copywriting tip to your inbox every day of December!
Write like a true pro.
Sign up here.

Social Media

Advent Calendar Copywriting Tip #16

freelance northampton copywriter

Size matters ...

... but not always in the way you might expect

SMALL IS, MOST DECIDEDLY, BEAUTIFUL

And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"
 

Advent Calendar Copywriting Tip #14

norhampton web copy copywriting

Why is Copywriting the Cinderella of marketing?

Words.  Remember them?  Those funny squiggly things, scrawled across a page.
Do you know what?  They matter.  You’d think this was self-evident.
But it’s strange (and deeply, desperately disappointing to professional copywriters) how often words go unappreciated.

For too many business owners (not you of course!), good copy is just an afterthought.
 

Advent Calendar Copywriting Tip #13

copywriting tips northampton

My daughter, Hannah, would make a great copywriter.  What do you mean, “How do I know?”?  It’s in her genes!
But no - it’ true.  She has all the right instincts.
And this is how I know ...

Advent Calendar Copywriting Tip #11

proofreading northampton copywriting

Do what I say - not what I do

Did you read Saturday’s tip no. 9?  The one featuring Katherine Hepburn?
Judging by the number of emails I received, gleefully pointing out
my clumsy proofreading error,  it seems that most of you did.
So - I hang my head in shame.
What better way to make amends than to change today’s planned
email topic and substitute it for the vexed subject of - proofreading

Avoid cliches like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

First off, clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about clichés more than anything else is that they’re a symptom of my other pet hate - laziness.

 

Do I have to repeat myself repeat myself repeat myself?

northampton content copywriting

Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician.

One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education”.

His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair.
 

DON'T WRITE - SPEAK!

write newsletters northampton

Let me tell you about Sean.
He's a landscape gardener, local to Northampton.

I first met him a while back at a Networking Breakfast.
He immediately struck me as a nice chap, attentive and courteous in every way.

He even had the good grace to listen to my unfunny anecdotes.
Sean dutifully introduced me to the other members of the group, making sure I wasn’t last in the queue for breakfast.
 

Proofreading Perfection - just a pipe-dream?

proofreading northampton proofreader

Welcome to tip No. 1  from your Friendly Copywriter.
 

Proofreading.

Don't you just hate it?
the art of the impossible.
18 months ago, I produced our very first Copywriter Pro leaflet.  The design was great Thank you Mark Coster from Pixooma.  The print quality was the best (fine work, The Braunston Family from Braunston Print).
OK - enough plugs for these wonderful people.

DID ARTHUR DALEY HAVE A POINT?

FINDING THE RIGHT WORDS NORTHAMPTON COPYWRITER

The actor George Cole died this week.  His most famous character was Arthur Daley - a loveably hopeless, dodgy wheeler-dealer.  Daley's first principle of business went like this -

"Make contact with your customer.  Understand their needs.  Then flog them something they could well do without!"

What's that, I hear you say?  He was describing the noble craft of the copywriter?!?  Now, we're not having that.  I'll defend the integrity of my trade till my ink runs dry.  But Arthur has touched on a key difficulty for we copywriters - how to persuade potential clients of the value of our services. 

WHEN IN ROME ...

... DO AS THE ROMANS DO.  WHEN IN BUSINESS, BE AN ANGLO-SAXON.

You’re writing a Sales Letter, promoting your latest filing system. So – what’s the most important thing?

'Be professional?'

Well yeeeees …. But what do you mean by ‘professional’?

'Make sure I use proper business-like words. Like this –'

 

Dear Mr. Jones

Pages

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

WEBDESIGN BY 1PCS
Free Web Copy Rewrite